Every company needs a boost to gain visibility on Google and achieve better business performance. To accomplish this, Google My Business can be utilized—a platform designed for businesses to showcase information and enhance their presence on Google.
Establishing an online presence is crucial for any competitive business. However, with the abundance of websites, it can be challenging to make customers find your company or choose yours among the options. In this context, Google My Business emerges as a precious tool.
It is a free tool from Google created to enable businesses to manage their online presence.
Commercial businesses can register on this platform and provide information such as:
- Website.
- Phone number.
- Business hours.
- Geolocation.
Additionally, a brief ‘about us’ description or photos of the premises or menu can be included to offer more relevant information to users.
Features of Google My Business
With 4.8 million searches occurring on Google every minute, many users seek businesses like stores, restaurants, and cafes. Therefore, listing on Google My Business can make your company stand out and compete in its industry.
This tool allows you to update your business information from a single location on both Google Search and Google Maps, making it easier for customers to reach you.
- Adding quality photos of your business: This visually helps customers discover your business.
- Directly connecting with followers and customers: Share news, events, promotions, and other updates.
- Monitoring user reviews: Track user opinions about your business to enhance service quality.
- Responding to Google reviews: Engage with your audience and build loyalty.
It also provides personalized statistics about user interaction with your business.
Benefits of Google My Business for My Business
In the online competition landscape, local businesses are devising their strategies. Google My Business offers significant advantages, especially in local SEO. Knowing how to leverage it properly can significantly improve your online presence. Here are the keys to enhancing your online presence with Google My Business.
This Google-developed tool is crucial for positioning our business in Google’s search engine.
It’s a free offering from Google, primarily utilized by local businesses.
Being present on Google My Business is essential for search engine visibility for brands and physical businesses. The tool helps with positioning and lets us know what our customers are saying about us through their reviews.
Designed for local businesses, it provides online tools, allowing us to interact with users, prospects, and customers. You can use this page to establish an online presence if your business needs a website.
Being geolocated ensures presence on Google Maps, a critical factor for local searches, especially on mobile devices. If we’re not on Google My Business, we miss out on numerous searches.
Users only sometimes want to search for online stores; they may be looking for a product or service nearby. Through Google My Business, the benefits for businesses extend beyond the online realm to traditional brick-and-mortar establishments.
Regardless of the size of our business, all can utilize Google My Business. Additionally, we can control and add information we want customers to see about our company or brand.
Benefits of Google My Business
Increased visibility in search results
Essential for gaining visibility through Google, where around 94% of users trust the search engine. It allows us to manage the information displayed on Google cards created after registering our business on Google My Business.
Geopositioning
For physical businesses, it allows a position on Google Maps, including extra information to assist customers. This additional information includes calls to action, which is evident on the mobile version.
Customer Feedback
A crucial advantage of understanding customer opinions is that it allows businesses to manage reviews and respond appropriately to improve customer relations.
User Information
Upon registering on Google My Business, we provide specific information reflected in search results. This information, relevant to users, varies depending on the nature of the business.
Google My Business is vital for enhancing local SEO, particularly as searches become more transactional. For smaller businesses, it’s the perfect platform to compete locally. Therefore, it’s crucial to start positioning with keywords relevant to “normal” SEO.
Advantages of Google My Business for Businesses
When it comes to connecting businesses with people in need of particular services, Google My Business is the ideal tool. Incorporating it into your marketing strategy offers numerous advantages.
As mentioned earlier, it’s a handy tool for local SEO, providing a convenient central location for managing everything. The advantages of Google My Business for your business or commerce include:
- Greater visibility online.
- Enhanced image for your target audience. Reviews about your business boost your credibility as a company.
- A more developed competitive advantage. Using Google My Business, you can monitor your competitors obtaining information to enhance your business strategy.
- Users can easily geolocate their businesses within the platform, offering various ways to contact their companies.
- Improved SEO positioning overall, especially in local searches.
Conclusion
Having Google My Business can be immensely beneficial for your company. To sign up for this service, you need:
- A Google account.
- Logging into the tool’s website.
- Completing all fields and providing the requested information.
- Verifying your account.
Here are eight compelling reasons to leverage Google My Business:
- Fosters a direct relationship with customers.
- Enhances your digital presence.
- Increases user trust.
- Easy to use.
- Provides usage data.
- Offers virtual tours.
- Integrates with the Google environment.
- Allows mobile management.
